Our ethos

Activogue is envisioned as an active fashion wear brand with emphasis on 4 core foundations.

1. Eco-conscious clothing.

Majority of our production comes from natural fabrics which are comfortable, breathable and biodegradable. Artificial fabrics take anywhere from 20-500+ years to biodegrade. On top of that there is an environmental price to pay in terms of water usage, toxic chemicals used in production including dyes and microplastics shed by synthetic fibers that eventually pollute the soil and water. While we acknowledge that synthetic fibers do serve a purpose in the activewear market, our approach is to find that balance between offering highest quality products and services while minimizing environmental impact in every step of the process, from sourcing fabrics, production, supply, retail and marketing to delivering the products to the end users.

We also offer 100% organic cotton line which is biodegradable, breathable and skin-friendly and dyes used in the process of manufacturing do not contain any heavy metals or toxic substances which is both safe for people and environment. We are learning as we are growing and we strive on using organic cotton as much as possible and continue to use non-toxic dyes in our future collections.

 

2. Less waste.

Here at activogue, we are very well aware of over-consumption and huge amount of waste that ends up in the landfill that is causing detrimental effect on our planet. So we are careful not to over produce. We support slow fashion. Organic cotton T-shirt can compost fast than polyester, hence reducing waste. We also have few apparel that made from recycled polyester, so we can reduce amount of waste ending up in landfill.

We are also eco-conscious about packaging. We use eco-friendly packing materials with 100% compostable mailer. Mailer is made out of plant material like corn and is compostable at home. COOL, right? Awesome way to reduce waste. 

 

3. Supporting USA economy.

Supporting USA economy is very important to us because this company was founded by immigrants who were welcomed by this beautiful nation with open arms and open heart, so we entire collection is American-made clothing line that is manufacturer in NY, USA.

 

4. Fair trade.

We treat our employees and suppliers fair and square which helps us improve our business, promote mutual good will and create and promote highest quality products through cordial partnerships. We treat our clients with respect and professionalism and provide white glove service.